We're taking conscious comfort a step further with BLOOM.
Algae is the fastest growing plant on Earth, and it is a vital component of aquatic ecosystems. However, the rise in global temperatures, excess nutrient runoff, and human activities have contributed to an uncontrollable rise in algae growth in ecosystems around the world—harming plant, animal, and even human life.
BLOOM harvests excess algae biomass from these ecosystems and applies heat and pressure in a proprietary process which results in a bio-material that can be used as an ingredient in our outsole. We’re creating good days for people and our earth by utilizing BLOOM in our shoes, cleaning up to 30L of water and 19.7 cubic meters of air per pair we produce.