Since 2021, we have partnered with Ecologi, who are experts at identifying the best projects for climate action.

We've pledged to plant one tree per item sold.

Most of the trees we have sponsored are part of the Eden Reforestation Project in Madagascar planting Mangroves.

By planting a tree for each item sold we are working to create good days for future generations.

Why Mangroves?

Scientific studies have shown that mangroves “sequester carbon at a rate two to four times greater than mature tropical forests”, and contain “the highest carbon density of all terrestrial ecosystems.”

Mangroves are also key part of coastal ecosystems, and “renowned for an array of ecosystem services, including fisheries and fibre production, sediment regulation, and storm/tsunami protection”.

The key to mangroves is the large amounts of biomass stored underground in the extensive root system. These roots support the large trees in muddy coastal areas where mangroves thrive.